claudia willvonseder

is one of Germany’s most successful international Marketing Leaders.

As an energetic and inspiring manager, she is also a sought-after Keynote Speaker on Brand Purpose and Digital Transformation for conferences, seminars and within companies.

Claudia’s strong strategic and executional skills, combined with conscientious and empathetic leadership, have led to continuous, outstanding business results at the international level in her role as Chief Marketing Officer of a globally strong and purpose-led brand. Claudia Willvonseder worked at the IKEA Group for 13 years.

She lives with her husband Mathias Willvonseder in Hamburg.

personal profile

30 years of professional experience in advertising companies and consultancy, followed by country- and global Marketing Management as well as membership of the Executive Board at IKEA Group.

The unique combination of skills in performance driven business management as well as creative and strategic brand leadership.

25 years in leadership roles

Claudia Willvonseder started her marketing career in the 80s, working as a creative director at the industry leading creative agency Springer & Jacoby, followed by the role of Chief Creative Officer at Saatchi & Saatchi.

In 2006, she was assigned the position of Head of Marketing at IKEA , in her home country Germany, marking her transition to marketing management in a corporate environment. Her move to Scandinavia 6 years later opened up a new chapter as she took on the responsibility of Global Marketing Manager / CMO, whilst being a member of Executive Management within the IKEA Group from 2016-2018.

Her key achievements during this time were the purpose – driven brand positioning strategies for the company’s respective markets, steering the digital and data-driven marketing transformation, as well as successfully building the world's biggest customer club IKEA FAMILY.

Claudia has received international recognition for her work. Amongst her accolades are her membership of honor at the Art Directors Club of Germany which was awarded to her for her Lifetime Achievement. In 2019, she has been nominated by the World Federation of Advertisers for the Global Marketer of the Year.

After 13 successful years at IKEA Claudia Willvonseder decided to shift her life back to Germany and take on a new venture in the realm of Fast Moving Consumer Products.

Proven track record in:

Strategic Brand Management and Brand Building

Marketing and Communication Management including integrated

Media Management (planning and buying)

Marketing efficiency and effectiveness

Marketing Innovation

Loyalty member club management, CRM and customer lifetime value

Performance Management

Process- and Business transformation

Change Management and Leadership

International competence and multicultural leadership skills

Accolades and Awards

Member of Honour of the Art Directors Club, Germany

Nomination “Global Marketer of the Year 2018”,
World Federation of Advertisers